Knowledge is power. Get a team of certified data analysts on your side, and crush the competition with superior information.

Web Analytics
We are proud to offer both Google Analytics and open-source alternative Piwik. For those who want more control over their data, Piwik is the perfect option, allowing businesses to keep their sensitive raw analytics data on a private, secure server located on Canadian soil, while taking advantage of an extensible framework and robust API.

Whichever service you choose, both start with a full debrief of your previous year’s data, assessing your competitive landscape and setting baseline benchmarks. Don’t worry if you have no analytics software installed! Chances are your webserver keeps a visitor log, that we can pull historical data out of using Piwik’s log analyzer.

After that, we begin a weekly reporting schedule, professional quality reports that you can archive to see improvement over time. These reports are full of useful data, but the real value we add comes through the detailed explanations we provide – our certified professionals walk you through the datasets to make sure you don’t miss a thing.

Heatmaps
In addition to the enterprise-grade statistics provided by our web analytics technology, we are proud to integrate heatmaps into your reports at no extra charge. Able to be placed on any page, this vital tool allows you to see where your visitors have been clicking, a statistic highly correlated with eye movements. From a study at Carnegie Mellon:

Of the regions that a mouse cursor visited, 84% of them were also visited by an eye gaze. Furthermore, among the regions that the eye gaze didn’t visit, 88% of them were not visited by the mouse cursor, either.

This allows you to generate the same useful business insight at a fraction of the cost and time investment required for eyetracking experiments. Paired with detailed analytics information, heatmaps are vital pieces of information for assessing the effectiveness of your existing design, or building a case for a data-driven redesign.

Google AdWords
In addition to all of the above, we are also a Google AdWords Certified Partner (one of only two in Atlantic Canada), managing over $100,000 in ad spend every quarter. We are experienced, capable, and we want your business.

4 out of 5 web users will see a Google ad today. Will they see yours?

Our analysts are trained in managing budgets of all sizes, and campaigns in all industries. We are in regular contact with the folks at Google, making sure we keep abreast of the latest developments in AdWords technology, and our campaigns have seen advertising costs fall by 70% in some cases (usually at least 30%).

We fully believe that our services pay for themselves. All of the above can be yours for only $199 a month, we encourage you to contact us and sign up today.