After doing an Analytics audit on FlyHalifax.com, we were tapped to help Air Canada, the largest airline in the country, launch their new Halifax Commuter Pass program.
We dove into research mode, finding out which keywords would be best suited for advertising this new program, and which placements would garner the most attention. We then wrote attention-grabbing ads to drive traffic to their website, and we are extraordinarily pleased with how things turned out.