Named top airport in its class for nearly a decade running, and located in one of the finest cities anywhere in the world (in our humble and biased opinion), Halifax Stanfield International Airport presented an interesting challenge.
We first performed an overview of their existing AdWords structure, and were able to make several refinements. These led to easier account management, and allowed us to utilize their budget in a much more efficient and effective fashion.
Once the AdWords account was optimized, we turned to their considerable stores of web traffic data, and spent the bulk of a few days wading through it to pull out actionable intelligence.
We were proud to see the same recommendations we made to them prominently displayed as requirements during the RFP process for their new website, and believe that our efforts will have led to a much more pleasant browsing experience on the new site.