"Why should I hire you?"

That's the eternal question, and one I will answer on this page.

Why should you hire me over the other guy? Simple. I'm a storyteller. I love a good story. I love reading them, I love writing them, I love hearing them.

And that's why I started this company - to help great brands get noticed. Your company, your product, your people - all of them have a story, all of them ARE a story.

Look at your great brands - Apple, Nike, Starbucks. Are they companies? No. They are stories.

Stories of every customer who's ever bought a computer that, quote, "just works".

Every customer who's ever bought a pair of Air Jordans and dreamt of leaping past the rim, smashing out the backboard, and scoring the championship basket.

Every office worker whose pre-work existence is smooth, easy, and spiked with a little soft jazz while they wait for their cup of coffee. I'll say it again: these. are. STORIES.

People want to know why your product is better than the other guy. That's a given. But now more than ever, people want to know why they should care. How is your product going to change their life for the better?

For example, BlackBerry. It's a great Canadian success story. We're going to look at it from two separate angles: the traditional angle, and the contemporary angle.

Number One: through a complex system of servers, towers, and a zillion lines of code, packets of data are shipped from phones and computers, pass throught the Research In Motion Network Operations Centre, and are beamed around the world through wires and thin air to arrive at their destination.

Huh? Let me break it down for you.

Number Two: Email, wherever you are. Simple. 

Sure, RIM's encryption is topnotch, they boast 99% uptime, they're this and they're that and they're also the other thing, but none of it matters to most of the population. They don't care how it works, they just want to know that it does.

When you take your car down to the shop, do you care about the details of how your mechanic works? Probably not. If you're like most people, you just want quality, quick turnaround, and a reasonable price. Again, simple.

So in the end, your customers want to know how your product makes their life better. No numbers, no graphs, no PowerPoint. Human life cannot be conveyed on a screen!

Here's the important question: Why does your product deserve to exist?

Tell your customers that, and you'll win.

Click here to contact us, or here to go back to the main page.

 

P.S. You want to know what makes BlackBerry great? I won two concert tickets the other day because a friend of mine sent out an email to everyone he knew saying that he was sick and couldn't go. I was the first to respond, and I snagged the tickets. BOOM! That's how BlackBerry makes life better for me, on an instinctive, emotional level.